Project Description
World Vision Australia’s Big Impact Appeal
WORLD VISION BIG IMPACT APPEAL
The BIG Impact Appeal is one of World Vision Australia’s largest campaigns in terms of reach and revenue generation. As lead digital designer, I was responsible for all online touchpoints, including a campaign landing page, animated display banners and offline collaterol in the form of Out of Home display.
ROLE
Design and front-end development lead
SERVICES
UI/Digital Design, Art Direction, Animated banner development, Front-end Development
FOR
ANIMATED DISPLAY BANNER
OUT OF HOME DISPLAY BANNERS
AUDIENCE SEGMENTATION
Copy length and image style (photographic versus illustrative) was offered to different cohorts of users – one being the philanthropy/private funding market and the other mass/general public. Audience segmentation helps deliver optimised messaging to each group, and user data drives the content strategy and in turn the design.
CAMPAIGN LANDING PAGE
