Project Description

World Vision Australia’s Big Impact Appeal

WORLD VISION BIG IMPACT APPEAL

The BIG Impact Appeal is one of World Vision Australia’s largest campaigns in terms of reach and revenue generation. As lead digital designer, I was responsible for all online touchpoints, including a campaign landing page,  animated display banners and offline collaterol in the form of Out of Home display.

ROLE

Design and front-end development lead

SERVICES

UI/Digital Design, Art Direction, Animated banner development, Front-end Development

FOR
VIEW LIVE WEBSITE
ANIMATED DISPLAY BANNER
OUT OF HOME DISPLAY BANNERS
AUDIENCE SEGMENTATION

Copy length and image style (photographic versus illustrative) was offered to different cohorts of users – one being the philanthropy/private funding market and the other mass/general public. Audience segmentation helps deliver optimised messaging to each group, and user data drives the content strategy and in turn the design.

CAMPAIGN LANDING PAGE

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